B2B Marketers, Tech Buyers Have Common Ground Online
More than eight of ten – 84% – of technology buyers begin their research for information on one of the major search engines, according to a new study from KnowledgeStorm and MarketingSherpa:...
View Article2006 Auto Sales Eighth Strongest on Record; Dealer Ad Spend Up
U.S. franchised new-car and light-truck dealers recorded their eighth strongest year on record in 2006, selling more than 16.5 million vehicles – down from 16.9 million in 2005 – according to NADA...
View ArticleTop Paid Search Advertisers Are E-Commerce Sites
E-commerce sites are the most frequent users of search engine marketing – each of the top ten search engine marketers, together generating 16% of all sponsored links, is a retail or comparison-shopping...
View ArticleTop Biz Mags Rely on Telemarketing
Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business...
View Article41% Have Gay Friend, Relative; Familiarity Breeds Tolerance
More than four in ten Americans (41%) say some of their close friends or family members are gays or lesbians, according to a recent national survey by the Pew Research Center for the People & the...
View ArticleAd Network Adoption to Grow in 2007
Some 88% of online advertisers and agencies say they plan to use online ad networks in 2007, and 66% say they plan to increase their use of ad networks in 2007, according to online ad network...
View Article276 Million Searches per Month Lead to Risky Sites
Search engines are getting better at not sending searchers to risky websites, but some are better than others, reports the IDG News Service, citing a McAfee report, which found that some 4% of search...
View ArticleJewelry, Baseball Caps among Top Accessories
Jewelry (fashion and fine) led Accessories category sales on both a dollar and unit basis in the first quarter, according to the NPD Group’s recently launched Accessories Market Tracking Service. Bags...
View ArticleEurope Online Ad Spend Nearly $11B in 2006
Online advertising spending in Europe reached 8 billion euros ($10.8 billion) in 2006, up from 4.6 billion euros in 2005, according to figures released Monday by the Interactive Advertising Bureau...
View ArticleInternet Listening of AM/FM Diary-Entry Data Released
Diarykeepers’ entries for internet listening to AM/FM radio stations grew substantially in fall 2006, accounting for 20,331 unweighted quarter-hours compared with 4,684 quarter-hours in spring 2006,...
View ArticleLess Than 1% Overlap in Major Search Engine First-Page Results
The major search engines deliver results that are dramatically different from one another’s, according to a study that evaluated search results from the four leading search engines. (more…)
View ArticleOPA: Pre-Roll Ads Work, Longer Is Better
So much for marketers’ presuppositions: The much pooh-poohed 30-second pre-roll online video ad – when coupled with a display ad – is the best way to drive awareness in an online campaign, according to...
View ArticleOnline Product Info Sends Shoppers to Stores, not Just Websites
Fully 91% of online shoppers polled said it was “important” or “very important” for retailers to provide complete product information to allow them to research products online, according to “2007...
View ArticleSnail Mail Suits Most Consumers Just Fine
Even in a digital world, consumers prefer mail to other communications vehicles for receiving new product information, offers and confidential communications such as bank statements and financial...
View ArticleHigher Conversion Rates When Ads Viewed across Multiple Sites
Advertising overlap on multiple sites has a significant impact on consumer conversions, according to “How Overlap Impacts Reach, Frequency and Conversions,” a study by aQuantive’s Atlas Institute....
View ArticleHispanics Rely More on Radio, Digital Divide Narrows
Hispanics are more likely than the US market at large to say radio is “most essential” – 24% vs. 17% – according to recent research from Edison Media Research and Arbitron, which studied attitudes and...
View ArticleIT Execs: Social Media Most Trusted Source for Purchasing Decisions
IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural IT Social Media Index, which measures social media...
View ArticleGOP Presidential Candidates Gaining Viewers on YouTube
Although Democrats are still dominating YouTube viewers’ time spent on campaign-related video, Republicans are starting to gain ground, according to Nielsen/NetRatings. (more…)
View ArticleRetail Sales Up 1.4% – Most in 16 months
US retail sales grew 1.4% in May – the largest spending increase in 16 months (seasonally adjusted) – and were up for all categories, according to the Commerce Department, reports MarketWatch. (more…)
View ArticleIndia’s Internet Users Reach 30 Million
Internet usage in India continues to grow at a slow but steady pace, both in breadth and depth, with the overall internet-using population in urban India reaching 30.32 million – a growth of 28% from...
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